Akshay Trutiya, also known as Akti (In Chhattisgarh ) and Akha Teej (In Gujarat)(In Rajasthan also), is a holy day for Hindus and Jains. It falls on the third Tithi (lunar day) of Bright Half (Shukla Paksha) of the pan-Indian month of Vaishakha and one of the four most important days for Hindus.
The day is considered auspicious for starting new ventures: any venture initiated on the auspicious day of Akshay Trutiya is assumed to grow and bring prosperity. Hence, new ventures, like starting a business, construction, etc. is performed on Akshay Trutiya.
Bring home joy and prosperity this Akshaya Tritiya. Walk into the jewellery stores today to avail festive offers.